My name is Sergey Vetrov. I’m a sneakerhead and I have the largest collection of Saucony Originals in the world.
1\3 of them are vintage. At the
moment some of them are over 45 y.o.
I had many hobbies: tuning my own cars and drag racing on them, collecting rare watches of one brand.
I’m into rock music, love being on gigs, live shows (hard rock mostly, but also heavy-metal and other), over 40% of my body are covered with tattoos.
And finally the main one, that goes for the last 25 years — collecting of Saucony Originals.
Many of my hobbies were parallel and complementary, so I met a lot of good and interesting people not only in Russia, but throughout the world.
The very first time that I found out about Saucony sneakers — was 1991-92. At that time I traveled to the Moscow Institute from Podolsk by train or bus, and sometimes I saw a young guy, maybe a little older than me, who wore Saucony sneakers.
He was an “Iron” as we called them — he traded with foreign tourists, selling russian stuff to them and receiving $ or branded clothing in return.
I saw these guys on the Red Square near the hotels, where there were foreign tourists. These guys were fashionably dressed, now they would be called "hypebeasts". They were dressed in Levi`s sweatshirts and jeans, a PANAM travel flight bag, sunglasses, baseball caps and, of course, sneakers!
They had Saucony, AVIA, Etonic and other brands. But I always liked Saucony more than the others. I could not buy them at that time and all I was capable of — is dreaming.
On the rise of the left foot, the Saucony Elite logo as on the patch of the Saucony x Bodega collaboration.
I really wanted to do something about my hobby. The tattoo artist and I came up with it. It turned out very cool and besides this tattoo is unique.
On the rise of the right leg, the Saucony Originals logo as on the Shadow90 patch.
The right leg was jealous of the left, so I did it for the symmetry. Well, it is also a tribute to the logo that was used by Saucony earlier.
In January 2016 these tattoos helped me to persuade Philip (the founder of Acht Amsterdam) to sell me my first Invictus.
These tattoos helped me to persuade Philip (the founder of Acht Amsterdam) to sell me my first Invictus.
On the right calve is shoelace bag as a packet of BBQ and mayonnaise sauces from Saucony x END «Burger» collaboration. This is the famous collaboration and shoelace bags could understand only the ones who dealt in Saucony.
The Lace Lock with Acht Amsterdam (8cht) logo, the king of all Soucony`s «Invictus» collaborations under the right knee .
The Saucony logo (foot with wings) with skeleton bones on the right foot under the knee. Honestly, I looked at PUMA - they had a similar leg on one of the T-shirts, but it was turned in the other direction. I liked this idea, and my tattoo artist mirrored it and added elements with Saucony’s 3 points. It turned out cool and I even made stickers with the design of this tattoo.
Another one on the right foot is the Only In Soho logo. This is a union of two Saucony (Wings of the foot) and FootPatrol (gas mask) logos, such logo is on the Only In Soho sneakers.
I have a burger on my right side, on the ribs, inside of which is Saucony sneaker instead of a cutlet. It was inspired by the project of my friends “Cola Burger”. There we had two Sneaker swaps.
This shoe is a Jazz Originals sneaker — the first collaboration of Saucony x SOLEBOX (the iconic Berlin store). I am personally acquainted with its founder, Hikmet Sugoer. He liked this tattoo very much and in November 2018 it appears at the Sneakerness website in Cologne.
This tattoo itself became the 2nd official logo of the Cola Burger.
Another reason for my desire to create an Internet museum was the lack of a single resource in
which all the Saucony Originals collaborations would be collected. As it turned out, the same
situation exists with other brands of sneakers.
In my project I want to talk about my favorite brand, its history, characters and stages of development. Tell about all the pairs in my collection, about the history of their creation and my stories of how I got them.
Sneakerhead Con brings together shoe fanatics who celebrate their passion. A unique mix of the world’s leading brands and shops offer more than a just a glimpse into the culture of sneakers. Discover exclusive prototypes, bargain for rare samples or get inspired by amazing vintage designs... Or just drop by to see what the fuss is all about.
FACES&LACES project has not only been documenting the evolution of local street culture along the way, but also forming its genome alongside the participants and the audience. under the title "subculture genetics" faces&laces team implies the process of day-to-day work with its own dna, as well as with the legacy of street cultural which must be developing in order to have a promising future.
Germany often gets reduced to Berlin. But we ain’t playing that game! It’s the exciting city of Cologne that we have established as our home base in Germany. Its inhabitants are known for their hospitality and the local sneaker scene is nuts, to say the least. It’ll be a fresh Sneakerness you’ll encounter with a lot of international brands, exceptional sneaker stores, and some of the hottest private sellers and collectors from all over Europe. Alaaf!
Global conglomerate of enthusiasts, lovers and bigwigs out of the sneaker market and the various domains related to kicks. Experts and professionals in branding and lifestyle as well as marketing with their respective expertise and know-how are part of our network – Sneakerness
I knew about the release of “Only in Soho” in advance, but I was out of Moscow that day, so I
asked a friend to go and buy me a pair.
That day I was looking at the photos of “Only in Soho” for a long time and decided that they were not for me, called a friend and canceled my request.
Later I could not buy “Only in Soho” in my size (9.5US) for a very long time.
Thanks to friends from Saint-Peter, sburgh I found a new pair of 10US in Russia, but the guy did not want to sell them, he was looking for a swap.
In October 2015, I had to camp at the Brandshop for Footpatrol x ASICS GEL-Lyte III "Squad" to buy them and swap for "Only in Soho" with a excess fare of 10,000 rubles!
After all these adventures, I had a new pair of “Only in Soho” size 10US, but I needed it in my size, and I placed this pair in the SauconySneaks group, offering a swap.
But a guy from the USA began to blow up my phone with messages asking me to sell this pair to him.
I was holding the defense for a long time, because my size costed 600$ on Ebay, and if to sell, then sell for such money to be capable to buy a pair in my size. In the end, he persuaded me, I sold this pair to him and got lucky to buy my size on Ebay.
Back then the store founders used these words in relation to their most rash and spontaneous actions, and today this idiom has grown into an idea for one of the best collaborations with the participation of a London retailer.
Working on the “Only in Soho” design, Footpatrol was inspired byneon lights that fill the streets of Soho at night.
The base for cooperation was Shadow 6000 model produced since 1991.
I`ve developed detailed two-year financial
model which you can find here.